Anyone anywhere can view your site anytime. Depending on your business type this can open the world as your potential market. If your business doesn’t have a website, potential clients are unfortunately likely find your competitors instead.
Think of the ways that your customers will find your site, from your business cards, links in your emails, word of mouth, social media as well as search engines such as Google.
Your site can allow visitors to quickly post messages to their favourite social media channel. It’s never been easier for people to spread the word about your business. Those who post are likely to have friends and associates who will also need your services, praise from them can be extremely powerful.
Email is an effective marketing tool if you build your mailing list from your website. Send out a periodic newsletter to inform your customers of useful information, offers and keep them aware of