What Can a Website Do For Your Business?

A well designed website creates new opportunities for most types of business with the potential to transform your company.

1

Credibility

A well designed website helps to build trust with your clients and potential customers and enhances your credibility.

Your website allows you to tell your story, why you started the business, highlight your expertise and explain the benefits of your products/services.

2

Marketing

Anyone anywhere can view your site anytime. Depending on your business type this can open the world as your potential market. If your business doesn’t have a website, potential clients are unfortunately likely find your competitors instead.

Think of the ways that your customers will find your site, from your business cards, links in your emails, word of mouth, social media as well as search engines such as Google.


Your site can allow visitors to quickly post messages to their favourite social media channel. It’s never been easier for people to spread the word about your business. Those who post are likely to have friends and associates who will also need your services, praise from them can be extremely powerful.

Email is an effective marketing tool if you build your mailing list from your website. Send out a periodic newsletter to inform your customers of useful information, offers and keep them aware of

3

Education

The content of your site (descriptions, images, video etc.) all help to educate your audience about the products or services you offer and help to build trust.

Post examples of your work complete with images and video if applicable.

4

Authority

Writing about your subject, creating valuable content for your customers is a great way to establish yourself as an respected authority in your niche.

5

Branding

Your website is an important part of your brand. Your site not just should look great but provide valuable information to your clients about your service/products to help enable them to make buying decisions.

6

Customer Service

Websites can also provide an easier means to handle customer service. FAQ page provides answers to standard questions reducing your costs and saving you valuable time. The client can also gain the information instantly and is more likely to lead to further questions which you can handle more directly.

A form on your contact us page allow customers to get in touch anytime with their queries. Customers can check up on your products, services, opening hours, location and so on without you needing to do anything other than provide the information in the first place. This all helps improve your productivity.

Answering your clients questions on  your website is a great way to determine what to write about. Think of all the questions you’ve ever been asked and write your answers to inform or solve the problem. Repeat for all questions you've ever been asked and you’ll have a great set of content for your website’s visitors.

7

Business Insights

Through analytics it's possible to see how many visitors your site has, when people are visiting, how they found you and most importantly which pages/products they are looking at the most. This allows you to better understand your customers wants and wishes and adapt your business to suit. It may also highlight opportunities for new products and services or which ones to prioritise.

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